What is a good SDE to revenue ratio?

What is a good SDE to revenue ratio?

April 19, 20239 min read

When you sell a business, you need to know your numbers. One key metric is the SDE to revenue ratio. This ratio helps buyers and sellers gauge a company's financial health.

A good SDE to revenue ratio typically falls between 10% to 20%. This means for every dollar of revenue, the business generates 10 to 20 cents in seller's discretionary earnings.

The higher the ratio, the more efficient your business is at turning revenue into profit. It's a quick way to see how well you're managing expenses and maximizing earnings. Buyers love businesses with strong SDE to revenue ratios.

Key Takeaways

  • A good SDE to revenue ratio ranges from 10% to 20%

  • Higher ratios indicate better financial health and efficiency

  • Your SDE to revenue ratio can significantly impact your business valuation

Breaking Down SDE

SDE is a key metric for valuing small businesses. It shows how much cash a business really generates for its owner. Let's dig into what SDE means and how to calculate it.

Defining SDE

Seller's Discretionary Earnings (SDE) is the total financial benefit you'd get as a full-time owner-operator of a business. It's like the slice of pie you get to eat as the boss.

SDE includes:

  • Net profit

  • Your salary

  • Personal expenses you run through the business

  • Non-cash expenses like depreciation

It's different from net income. SDE gives you a clearer picture of the cash you'd actually pocket.

Calculating SDE

To figure out SDE, start with your net profit. Then add back:

  • Your salary and benefits

  • Personal expenses charged to the business

  • One-time or unusual expenses

  • Interest and depreciation

Here's a simple formula:

SDE = Net Profit + Owner's Compensation + Personal Expenses + One-time Costs

You'll subtract:

  • Cost of goods sold (COGS)

  • Regular operating expenses

This number shows the true profitability of your business. It's what buyers look at when they're thinking of scooping up your company.

A high SDE is good. It means more cash in your pocket. And that's what we're all after, right?

The Importance of Revenue

Revenue is the lifeblood of your business. It's what keeps the lights on and your dreams alive. Let's dive into why it matters so much.

Revenue Streams

You need cash flowing in to keep your business afloat. That's where revenue streams come in. They're like little money rivers feeding your company's growth.

Think about it: the more streams you have, the more stable your business becomes. It's like having multiple backup plans.

Different revenue sources can include product sales, services, subscriptions, or even licensing deals. Each one adds to your financial strength.

Diversifying your revenue streams is smart. It protects you from market shifts. If one stream dries up, you've got others to fall back on.

Revenue vs. Profitability

Here's the deal: revenue is great, but profitability is the real game-changer. You could be raking in millions, but if you're spending more than you're making, you're in trouble.

Your gross profit margin shows how much money you're keeping after costs. It's a key indicator of your business health.

Net profit margin? That's your bottom line after all expenses. It tells you how efficiently you're running things.

Remember, high revenue doesn't always mean high profits. You've got to keep an eye on both. Balance is key.

Focus on growing your revenue, sure. But don't forget to watch your costs. That's how you build a business that lasts.

Healthy Financial Ratios

Want to know if a company's finances are in good shape? Let's look at some key numbers that'll give you the scoop. These ratios are like a financial health check-up for businesses.

Debt-to-Equity Ratio

Ever wonder how much a company owes compared to what it owns? That's where the debt-to-equity ratio comes in. It's like comparing your credit card debt to your savings account.

A lower ratio? That's good news. It means the company isn't drowning in debt. Aim for a ratio below 2.0. That's usually a sign of solid financial health.

But wait, there's more! Different industries have different standards. Tech companies often have lower ratios than manufacturers. So don't freak out if you see some variation.

Return on Assets and Equity

Now, let's talk about how well a company uses its stuff to make money. That's where return on assets (ROA) and return on equity (ROE) come in.

ROA shows how much profit a company squeezes out of its assets. A higher number? That's like getting more juice from the same orange. Anything above 5% is usually pretty sweet.

ROE is all about how well a company uses shareholder money. It's like checking how much bang you're getting for your investment buck. A good ROE is typically above 15%.

Remember, these numbers can vary by industry. But generally, higher is better. It means the company is making the most of what it's got.

Financial ratios are key tools for analyzing a company's performance. They help you see the big picture of a firm's financial health at a glance.

SDE to Revenue Ratio Insights

The SDE to revenue ratio shows how much profit you keep from every dollar you earn. It's a key number for valuing your business and checking how well you're doing.

The Ideal SDE to Revenue Ratio

Want to know what a good SDE to revenue ratio looks like? Let's break it down.

Most businesses aim for a ratio between 10% to 20%. That means for every $100 in sales, you're pocketing $10 to $20 in profit.

But here's the kicker: some rock star companies hit 30% or even higher. That's like finding a golden ticket in your Wonka bar.

Your industry matters too. SDE multiples vary from 2 to 3 across different sectors. So don't sweat it if you're not matching the top dogs in a different field.

Remember, a higher ratio doesn't always mean a better business. It's just one piece of the puzzle.

Factors Affecting the Ratio

Now, let's talk about what can shake up your SDE to revenue ratio.

First up: your business model. Are you selling high-margin products or low-margin services? This can make or break your ratio.

Next, think about your costs. Can you trim the fat without losing muscle? Cutting unnecessary expenses boosts your SDE without touching revenue.

Size matters too. As you grow, you might see your ratio change. Sometimes bigger means more efficient, but not always.

Don't forget about seasonality. If your business is like a rollercoaster ride throughout the year, your ratio might look different each quarter.

Lastly, your competitive edge plays a part. Got something your rivals can't match? That could pump up your ratio and make buyers drool.

Analyzing the Numbers

Let's dig into the nitty-gritty of SDE to revenue ratios. You'll want to crunch these numbers right to get the full picture of your business's health.

Common Mistakes

You know what trips up most folks? They forget to add back all the owner's perks. That fancy car? It counts. Your country club membership? Yep, that too.

Don't lowball your SDE. It's like leaving money on the table. And for heaven's sake, don't mix up your revenue with your profit. Rookie mistake.

Oh, and watch out for one-time expenses. They can throw your whole calculation off. Bought a new warehouse last year? That's not your typical spending. Leave it out.

Tips for Accurate Calculation

First things first, get your income statement in order. It's your roadmap to SDE glory.

Next, grab Excel. It's your best friend for this numbers game. Set up a simple spreadsheet to track everything.

Now, here's the secret sauce: Be consistent. Pick a method and stick to it. Whether you're using cash or accrual accounting, don't switch mid-calculation.

And remember, SDE isn't the same as EBITDA. They're cousins, not twins. SDE includes your salary, EBITDA doesn't. Big difference.

Lastly, double-check your work. Better yet, get someone else to look it over. Fresh eyes catch sneaky errors.

Applications in Different Industries

The SDE to revenue ratio varies across industries. Let's look at how it applies in real estate and retail/manufacturing.

SDE in Real Estate

In real estate, SDE matters a lot. You'll see it used to value properties and businesses.

For rental properties, SDE helps show true profit. It's what's left after paying operating expenses. Think mortgage, property taxes, and maintenance costs.

A good SDE to revenue ratio in real estate? Aim for 50% or higher. This means half your rental income becomes profit.

But watch out! High operating costs can eat into your SDE. Keep those expenses in check.

Real estate investors love properties with high SDE ratios. They mean more cash in your pocket.

SDE in Retail and Manufacturing

Retail and manufacturing businesses use SDE too. It shows how much cash the owner can pocket.

In retail, your gross profit margin is key. It's what's left after subtracting cost of goods sold.

A healthy retail business? Look for an SDE around 10-15% of revenue. Manufacturing might be a bit higher.

Your operating costs play a big role here. Keep them low to boost your SDE.

Remember, industry averages for earnings multiples range from 2 to 3. This means buyers might pay 2-3 times your SDE for your business.

Want to increase your SDE? Cut unnecessary expenses. Boost sales. It's simple, but not easy.

Case Studies

Let's look at some real-world examples. You'll see how SDE to revenue ratios play out in actual businesses.

First up, a small e-commerce shop. They're pulling in $500,000 in revenue. Their SDE? A cool $100,000. That's a 20% ratio. Not bad, right?

Now, picture a software company. They're raking in $2 million yearly. Their SDE hits $600,000. That's a 30% ratio. Pretty sweet deal.

Here's a quick breakdown:

Business Type Revenue SDE SDE/Revenue Ratio E-commerce $500K $100K 20% Software $2M $600K 30%

But wait, there's more! A local restaurant chain brings in $5 million. Their SDE? $750,000. That's a 15% ratio. Still solid, but shows how different industries can vary.

Your profit margin plays a big role here. Higher margins often mean better SDE ratios.

These are just examples. Your mileage may vary. But they give you a good idea of what's possible.

Conclusion

You've got the lowdown on SDE to revenue ratios now. It's not rocket science, but it matters.

A good ratio? That depends on your business. But aim high. The bigger the gap between revenue and costs, the better.

Remember, SDE includes your salary and perks. It's the real deal of what you're bringing home.

Don't get hung up on just one number. Look at the whole picture. Your financial metrics tell a story.

Keep an eye on those administrative expenses. They can eat into your profits faster than you think.

Want to boost your ratio? Trim the fat. Cut costs where you can. But don't sacrifice quality.

And hey, maybe it's time to raise your prices. A small bump can make a big difference in your earnings.

Remember, your business is unique. What works for others might not work for you. Trust your gut, but let the numbers guide you.

Keep hustling, keep learning, and watch that ratio climb. You've got this!

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Janez Sebenik - Business Coach, Marketing consultant

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