Let’s talk about where it all started.

I didn’t grow up wanting to be an entrepreneur.

I wasn’t the kid with the lemonade stand, hustling at 10 years old.

I was just a kid from Slovenia — a tiny country tucked in the middle of Europe under the Alps — trying to figure out life like everyone else.

But one thing I knew?

I always loved the seaside.

As a kid and a young man, I would dream about living on the beach.

The freedom, the ocean, the lifestyle.

But back then, I had no idea how it would be possible.

I didn’t come from a place where living like that was the norm.

So, I did what everyone told me was the path:

Go to university, get a degree, find a good job, live a comfortable life.

Deep down, it didn’t feel right.

I wasn’t excited about it.

But, I stayed in school.

Got a scholarship for postgrad studies in the UK.

Earned a master’s degree.

And still? Lost.

I knew I didn’t want a 9-to-5.

I didn’t want to be stuck in an office, staring at a computer in some corporate cubicle.

But I didn’t know what the alternative was.

That’s when I stumbled on something completely random: online poker.

Yeah, poker.

At first, it was just a fun side-hustle.

But soon, it became something more.

I started making good money playing poker online, and for the first time in my life, I had a taste of real freedom.

No boss. No office. Just me, my laptop, and the ability to work from anywhere.

Suddenly, that dream of living on the beach didn’t seem so far away.

I was location-independent before I even knew what that meant.

But poker wasn’t a long-term career. I knew that.

So, I took a leap and invested in myself — joined a high-end coaching program.

That decision changed everything.

I went from feeling stuck to being surrounded with people making real money online and living life on their terms.

Fast forward a bit, and I ended up running that very education company.

I learned the ins and outs of business.

Marketing, sales, operations, leadership — I absorbed it all.

And while I was helping build someone else’s business, I started building my own on the side.

Multiple businesses. Multiple revenue streams.

I launched an eCommerce business that did over $1 million in sales. I built a paid traffic agency focused on course creators, making multiple six figures.

I worked as a CMO and CEO for a large coaching and membership company, where I took home a percentage of the revenue - again making multiple 6 figures.

And today? I coach small business owners and run several businesses. I am no guru and I am not a multi-millionaire. But I do make multiple six figures per year, working part-time from home.

But here’s the thing — none of this happened overnight.

I had no roadmap.

I didn’t know how to start an online business, how to market myself, or how to scale.

I had to figure it out step by step, with a lot of trial and error.

And the whole time?

I kept chasing that dream of living by the beach.

Well, today I’ve been living that dream for almost a decade.

I live a location-independent life with my wife and daughter.

We move every couple of years to experience new cultures, new places.

I’ve lived on the beach in Malta, Portugal, Madeira Island — you name it. And we're just getting started. I made that childhood dream a reality.

But it didn’t stop with me.

I helped my wife build her own online business too.

And now she enjoys the same freedom.

My daughter? She is growing up outside the matrix — speaking five languages at 3 years old as we moved around.

She’s still young, but I have no doubt she’ll live life on her terms as well.

There are no words to describe what it means to me, to be able to change the lives of my wife and daughter in such a profound way, forever.

But here’s the thing: I’m not special.

I didn’t start with some master plan.

I just knew I didn’t want to be stuck.

I knew I didn’t want to live a life where I was trading time for money in a job I didn’t care about.

That’s why I built the No-B.S. Business School.

Because I know how frustrating it is to feel lost.

To want more but have no idea how to get there.

To see people living the life you want while you’re stuck on the outside.

This isn’t some hyped-up program full of fluff.

It’s a step-by-step guide to building a successful online business — based on what I’ve done myself.

I’ve been in the trenches.

I know what it’s like to struggle, hit roadblocks, and feel like you’re spinning your wheels.

But I also know how to break through.

I’m not some guru sitting on a throne of success, telling you it’s easy.

I’m just a regular guy from a small country who figured out how to make money online and live life on my terms.

If I can do it, so can you.

I’ve lived in some of the most beautiful places, with the freedom to choose where I go and when.

I’ve built businesses that allow me to do that.

And I’ve helped others — like my wife — do the same.

And I haven’t stopped there.

I’ve helped hundreds of entrepreneurs, through my agency and one-on-one coaching, upgrade their businesses and their lives.

The heartfelt thanks, the testimonials, the stories of people who’ve transformed their business because of my help? That keeps me going.

It means the world to me.

And while I could easily sit back, enjoy the fruits of my labor, and relax by the beach, I’m not done.

I want to give back.

I want to help others experience this life too.

Whether you’re stuck in a 9-to-5, running a business that’s not growing, or just unsure of how to take the next step, I’ve been there.

But I also know what it’s like to come out the other side.

So if you’re ready to stop wasting time,

If you’re ready to quit spinning your wheels and actually start building something real,

Let’s make it happen.

This isn’t about making millions overnight or finding some magic shortcut.

It’s about doing the work, following the steps, and building a business that works for you.

No B.S.

No fluff.

Just real results.

Let’s get to work.

Thanks for reading my story,

-Janez